Keith Wood & Rabodirect
Navy Blue Sports created the partnership between one of Ireland's most respected rugby icons Keith Wood and Ireland's straight talking savings bank, Rabodirect, bringing maximum fan engagement around their sponsorship of the RaboPro12.
Despite being one of the most bankable names in rugby from his playing days but also his punditry work with BBC Sport, Keith never used an agent or third party for any commercial contracts until he forged a relationship with Navy Blue Sports. Our brokerage saw Keith add heavyweight kudos to Rabodirect's hugely successful sponsorship of the Pro12 competition from 2011 to 2014.
Navy Blue Sports has also partnered Keith on various projects with leading brands including him working with Fedex on their sponsorship of the Heineken Cup and also with Eircom's (now Eir) eFibre launch.